06
All the Numbers
All the numbers from the day in one place: reach, experience, communication and delivery, and finally the whole day in data.
KPI
The key numbers
Reach
1,028personal invitations, one link each
549guests on site
189guests at the afterparty at Soho House
The experience
1 hourfrom seminar hall to club, with 550 chairs out
5,582drinks served during the day
258guests in the competitions
Communication
just over 5,000emails in 17 versions
1,913messages and push notifications during the evening
556personal photo galleries the day after
Delivery
more than 200people at work on the event day
1line of contact, with the mandate to decide
5 monthsfrom booked venue to delivery
The whole day in data
About the numbers: the data comes from the guest platform, the bar reconciliation and the steering document. The numbers show participation and usage. Relationship impact, brand perception and financial effect have not been measured in this report.
1,028guests invited, 341 of them in the first wave on 26 June
563accepted, including 263 employees and 300 external guests
549guests on site
181clients accepted, of 441 invited
363check-ins in the first hour
1,913messages and push notifications to 549 guests
1,333bar orders
1,952drinks through the platform, ordered by 410 guests
5,582drinks served in total, excluding coffee and soft drinks
258guests in the TUI quiz and the Mini MBA
189guests at the afterparty
700goodie bags packed
250books for selected clients
556personal photo galleries
7people in the core team, 79 on the event day